Французский модный дом, основанный Ивом Сен-Лораном и Пьером Берже
Бренд стал известен благодаря элегантной и стильной одежде, а также внедрению революционных идей в моду, таких как мужской костюм для женщин.

<p>This week, Google announced a $100 million investment in Gentle Monster’s parent company, aiming to integrate fashion with smart eyewear for its upcoming Android XR line. The Korean brand will assist in shaping the design and interface of Google’s next-generation glasses. At Prada, CEO Gianfranco D’Attis stepped down following weaker brand growth compared to Miu Miu’s strong surge, highlighting internal challenges and strategic shifts. Meanwhile, Fendi is early in discussions with Willy Chavarria as a potential successor to Kim Jones. Known for his socially engaged, streetwear-inspired menswear, Chavarria could usher in a bold new era for the LVMH-owned house. Stay tuned for more updates from REVERSIBLE this week.</p>
<p>New York, May 2025 — Ralph Lauren announced an 8% year-over-year revenue increase for fiscal year 2025, totaling $7.1 billion, with fourth-quarter sales up 10%. The brand exceeded expectations thanks to improved inventory management, fewer promotions, and a sharpened focus on core products, resulting in a gross margin of 66.2% and a healthy rise in net income. CEO Patrice Louvet emphasized that the brand’s continued success is rooted in “value-led storytelling, consistent aesthetics, and global strategy execution.” As consumers increasingly seek identity through lifestyle brands, Ralph Lauren’s timeless position remains strong. International markets were the primary growth driver, especially Asia and Europe. China saw more than 20% growth in Q4, driven by Lunar New Year activations and enhanced flagship experiences. Japan and South Korea also rebounded steadily, with strategic DTC investments yielding high returns. Meanwhile, digital transformation remained key: traffic and engagement on Ralph Lauren’s websites and mobile apps hit new highs. Direct-to-consumer now accounts for a growing share of revenue, supported by data-driven personalization and seamless consumer experiences. Looking ahead to fiscal 2026, the company expects low-to-mid single-digit revenue growth, with stronger performance in the first half. Ralph Lauren will continue to build its design language around a fusion of classic icons and regionally inspired capsule collections. The brand will further embrace its “quiet luxury” identity while investing in supply chain flexibility and localized storytelling. Despite geopolitical uncertainties, Ralph Lauren maintains strong brand sentiment worldwide. As Louvet notes, “We’re not trend-dependent. We’re building aesthetic universality that transcends time and geography.”</p>

